... ... (function () { const METASITE_APP_DEF_ID = '22bef345-3c5b-4c18-b782-74d4085112ff'; const getXSRFTokenFromCookie = () => { const match = new RegExp('XSRF-TOKEN=(.+?);').exec(document.cookie); return match ? match[1] : ''; }; const eventNames = { Purchase: 'Purchase', Lead: 'Lead', }; const eventNameToConversionActionCategory = { [eventNames.Purchase]: 'PURCHASE', [eventNames.Lead]: 'SUBMIT_LEAD_FORM', }; const channelParams = { price: 'price', id: 'id', currency: 'currency', name: 'name', category: 'category', brand: 'brand', variant: 'variant', list: 'list_name', quantity: 'quantity', step: 'checkout_step', option: 'checkout_option', position: 'list_position', coupon: 'coupon', affiliation: 'affiliation', revenue: 'value', tax: 'tax', sku: 'sku', shipping: 'shipping', }; const mapContents = ({ contents = [] }) => contents.map(({ currency, ...product }) => paramsMapper(product, channelParams), ); const paramsMapper = (params, mapper) => { const mappedParams = Object.keys(params); if (mappedParams.length === 0) { return params; } return mappedParams.reduce((mappedObject, currentKey) => { const newKey = mapper[currentKey]; if (newKey && (params[currentKey] || params[currentKey] === 0)) { mappedObject[newKey] = params[currentKey]; } return mappedObject; }, {}); }; const loadGtag = () => { const gtagInitScript = document.createElement('script'); gtagInitScript.type = 'text/javascript'; gtagInitScript.innerHTML = ` window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()) `; document.head.appendChild(gtagInitScript); const gtagScript = document.createElement('script'); gtagScript.type = 'text/javascript'; gtagScript.setAttribute('async', 'true'); gtagScript.setAttribute('src', 'https://www.googletagmanager.com/gtag/js'); document.head.appendChild(gtagScript); }; const handleGoogleConsent = () => { window.dataLayer = window.dataLayer || []; if (window.consentPolicyManager && window.consentPolicyManager.initRan) { const { policy, defaultPolicy } = window.consentPolicyManager.getCurrentConsentPolicy(); setConsent('default', evaluateConsentPolicy(policy, defaultPolicy)); } else { setConsent('default', { advertising: false, analytics: false, functional: false, waitForUpdate: 500, }); } window.document.addEventListener('consentPolicyInitialized', ({ detail }) => { setConsent( 'update', evaluateConsentPolicy(detail.policy, detail.defaultPolicy), ); }); window.document.addEventListener('consentPolicyChanged', ({ detail }) => { setConsent('update', detail.policy); }); function evaluateConsentPolicy(policy, defaultPolicy) { const { gdprEnforcedGeo } = window.wixTagManager.getConfig(); return defaultPolicy && gdprEnforcedGeo ? { ...policy, advertising: false, analytics: false } : policy; } function setConsent( action, { advertising, analytics, functional, waitForUpdate }, ) { (function () { window.dataLayer.push(arguments); })('consent', action, { ad_storage: advertising ? 'granted' : 'denied', ad_user_data: advertising ? 'granted' : 'denied', ad_personalization: advertising ? 'granted' : 'denied', analytics_storage: analytics ? 'granted' : 'denied', functionality_storage: functional ? 'granted' : 'denied', personalization_storage: 'granted', security_storage: 'granted', ...(waitForUpdate ? { wait_for_update: waitForUpdate } : {}), }); } }; let conversionActions; const loadConversionActions = () => { const XSRFToken = getXSRFTokenFromCookie(); const headers = { 'Content-Type': 'application/json', 'X-XSRF-TOKEN': XSRFToken, }; const getAppToken = window.wixEmbedsAPI?.getAppToken; if (getAppToken) { headers.authorization = getAppToken(METASITE_APP_DEF_ID); } const metaSiteId = window.wixEmbedsAPI?.getMetaSiteId(); return fetch( `${window.location.origin}/_serverless/pa-google/v1/accounts/current-site/conversion-actions?metaSiteId=${metaSiteId}`, { method: 'GET', headers, }, ) .then((response) => response.json()) .then((data) => { conversionActions = data.conversionActions; gtag('config', conversionActions[0].conversionId); }); }; const reportEvent = (eventName, eventParams) => { const category = eventNameToConversionActionCategory[eventName]; const conversionAction = conversionActions.find( (currentConversionAction) => currentConversionAction.category.category === category, ); if (conversionAction) { let conversionData = { send_to: `${conversionAction.conversionId}/${conversionAction.conversionLabel}`, }; switch (category) { case 'PURCHASE': { const { revenue, id, currency, coupon, ...params } = eventParams; conversionData = { ...conversionData, ...paramsMapper({ revenue, id, currency, coupon }, channelParams), transactionId: eventParams.id, items: mapContents(params), }; break; } default: break; } gtag('event', 'conversion', conversionData); } }; let isBootstrapped = false; const bootstrap = () => { handleGoogleConsent(); loadGtag(); return loadConversionActions().then(() => { isBootstrapped = true; }); }; const bootstrapPromise = bootstrap(); const registerListener = () => { window.wixDevelopersAnalytics.register( 'd6708a0e-5b2a-458e-8cfe-bdca240aa2ce', (eventName, eventParams) => { if (isBootstrapped) { reportEvent(eventName, eventParams); } else { bootstrapPromise.then(() => { reportEvent(eventName, eventParams); }); } }, ); }; window.wixDevelopersAnalytics ? registerListener() : window.addEventListener('wixDevelopersAnalyticsReady', registerListener); })();
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As Above, So Below: Welcoming the Year of the Magician

Welcome to 2026, a year that many numerologists and tarot enthusiasts have affectionately dubbed the Year of the Magician.


In the world of numerology, we often look at the "Universal Year" by adding the individual digits of the date. For this year, 2 + 0 + 2 + 6 = 10, which then reduces further: 1 + 0 = 1. In the Tarot, the number 1 belongs to The Magician, an archetype of potential, action, and the power to turn dreams into reality.


From Street Performer to Sacred Mystic

The Magician’s history is a fascinating tale of transformation. In the earliest 15th-century Italian tarot decks, such as the Visconti-Sforza, he wasn't a powerful sorcerer. Instead, he was known as Il Bagatto—the "Mountebank" or "Juggler." He was a clever street performer standing behind a small table, using cups and balls to entertain (or perhaps swindle) a crowd. He represented wit, agility, and the "magic" of human skill.


As the centuries turned, so did the Magician’s status. During the occult revival of the 18th and 19th centuries, scholars reimagined him as a Magus. He was no longer just a performer; he became a bridge between worlds. By the time the iconic Rider-Waite-Smith deck was published in 1910, he was depicted with one hand pointing toward the heavens and the other toward the earth—the physical embodiment of the ancient maxim, "As above, so below.”

The Magician's table
The Magician's Table

The Archetype of Manifestation

At his core, the Magician represents the moment an idea takes form. He is often shown with four tools on his table: a cup, a sword, a pentacle, and a wand. These represent the four elements—water, air, earth, and fire—symbolizing that he already possesses everything he needs to succeed.


Historically, this figure is linked to Hermes (or Mercury), the messenger of the gods and the patron of communication, travel, and commerce. Like Hermes, the Magician is a "trickster" in the best sense—he knows how to navigate the boundaries of the known world to bring back something new and wonderful.


Embracing Your Magic in 2026

This year is an invitation to step into your own agency. The Magician reminds us that we are the "alchemists" of our own lives. It’s a time for aligned action, for taking those scattered thoughts and finally grounding them into something tangible.


Whether you are starting a new project or simply looking to find more focus, remember the Magician’s lesson: you already have the tools. You just need the will to pick them up.

Would you like me to generate an image of a modern-day Magician archetype to inspire your year ahead?

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